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Enclave 7: Enclave Lab | Property Porn

Mar 8, 2017

Sunday 12 March 3 – 5 pm

Want to discover more about real estate in London and its ridiculous marketing techniques? Learn how to master the language of redevelopment and create your own glossy brochure through this workshop.

Part of Better Together at Enclave Lab.
Supported by Enclave and Goldsmiths Annual Fund
Organised by Giulia Pistone.
Free entry!

Combining a screening, conversation and a collage session, PROPERTY PORN addresses the ubiquitous presence of construction sites and redevelopment projects all over London. So ubiquitous, in fact, that glossy hoardings featuring computer-generated images of hyper clean buildings and public realms populated by rendered humans engaged in the most various activities have become one of the most striking feature in the capital after Big Ben.

PROPERTY PORN will teach you how to master the language of ‘regeneration’, a term which in this context becomes a synonym with real estate, luxury properties and complies with precise aesthetics, functions and ideas of the city, which are unfolding under our eyes. How are these rendered images constructed? Who are these buildings for? What’s behind the slogans?

The workshop will begin with the screening of marketing videos produced by developers, followed by a conversation and hands-on collage activity. Be ready to enter a marketing suite and to create the most effective advertisement for your own development!

All materials to make collages will be provided but feel free to bring your own scissors/glue/pencils or glossy brochures to cut from.

This event is suitable for all ages but please note that scissors will be used and children should be supervised by adults at all times.

Tea & Cake served! £2 suggested donation, please bring cash.

Giulia Pistone is currently collaborating with Chalton Gallery, London, and member of curatorial collective ANGL. Previously she has been part of the Visitor Experience team of the V&A, London, and of S.a.L.E. Docks collective, an independent space for visual and performing arts in Venice and worked as Assistant Curator at 3D Gallery, a project space in Venezia Mestre. In 2014 she co-curated ‘Impulsi Cinematografici’, a project about Venice’s disused cinemas. Giulia is interested in physical infrastructure and digital technologies as frameworks of possibilities for our lives, and ideas of going undercover. She is also mapping out current redevelopment plans in London: https://www.instagram.com/redevelopinglondon/

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